The Rebyl a Tribute Portfolio Hotel, Nijmegen

How to make branding visible?

Great news! We have been nominated for the IHA25 Best Hotel Design of the Year Award for our work on The Rebyl, Tribute Portfolio Hotel Nijmegen. 🎉

At Biezonder, we believe branding is the soul of a project—something you feel in every corner, every detail, and every experience. Together with our partners, we have transformed The Rebyl into a place where branding, architecture, and interior design seamlessly come together.

How do you make branding visible? We ask ourselves this question often. When we take on a branding project, we don’t just create the first concepts; we develop the entire brand. From the name and visual identity to the brand pillars and storytelling, we set the foundation for everyone who will bring the project to life.

 Architecture is visible. Interior design is tangible. Branding? You feel it. It’s the soul that ties everything together.

 Watching this video of The Rebyl, you might not immediately see our work. But look closer: the color palettes, the playful angles, the ornaments, the artworks, the wayfinding, the name itself. Our vision is woven into every corner.

 We have given this former girls’ school a brand-new story, just like the restaurant & bar Madame Liberty and The Rebyl Gymnasium fitness center in the hotel, which are destinations of their own—each resonating in every detail.

Now, the exciting moment is approaching: the announcement on Tuesday, March 11. But… we need your vote! 🙌 Every vote brings us closer to winning.

👉 Vote here: https://www.independenthotelshow.nl/en/best-hotel-design-year-voting-form

Thank you so much for your support!