Somersault Group

Hotel Group

For Somersault, we embarked on a journey to craft a brand that would redefine the hospitality industry. Our process started with a deep dive into their core values of innovation, modernity, and luxury — values that we wanted to bring to life through every aspect of their identity.

We began by developing the name Somersault, a term that embodies the boldness and transformation at the heart of their approach to hospitality. From there, we shaped a comprehensive branding philosophy that reflected their vision of modern luxury, blending elegance with cutting-edge design.

We then translated this vision into tangible brand elements: creating a logo, selecting typography that communicates both sophistication and warmth, and designing a color palette that speaks to the brand’s contemporary yet timeless character. We also developed a set of assets and patterns that ensure consistency across all touchpoints, from digital to physical environments.

Each element of the branding process was carefully crafted to ensure that it not only aligned with Somersault’s ethos but also set the stage for a brand that feels cohesive and distinctive at every guest interaction. The result is a visual and verbal identity that stands as a true representation of their mission, offering a foundation for everything they do moving forward.