Frozen Lemons

R&B Studio

For Frozen Lemons, we had the exciting opportunity to craft a brand identity that truly reflects their bold and vibrant approach to the restaurant industry. Starting with their established name, we set out to develop a visual identity and branding philosophy that would embody their commitment to fun, innovation, and unforgettable experiences.

We first focused on creating a brand philosophy that captured the essence of Frozen Lemons: a dynamic brand that celebrates the art of turning the ordinary into the extraordinary. This philosophy guided us through the design process, ensuring that every element of the branding would reflect their core values of creativity, zest, and daring innovation.

We then created a comprehensive brand identity, including a logo, a vibrant color palette, typography, and patterns that speak to the bold and playful nature of the brand. Each visual asset was carefully crafted to ensure consistency and flexibility, so that the brand could shine in a variety of settings and touchpoints, from restaurant signage to digital media.

The final result is a lively and cohesive brand that brings Frozen Lemons’ unique spirit to life — one that invites customers to experience the fun and excitement that the brand represents. It’s a brand where creativity meets flavor, and every moment is a celebration.