For this impressive 1920s building, we developed an integrated brand story incorporating all the historical elements, the former function of the building, and the location at the Vierdaagse Plein, on the edge of the center of Nijmegen, creating a unique story to bring the former girls’ school back to life. 

We honor all the fearless and rebellious girls who used to go to school in the Opus building. We decided to build a brand based on this spirit of rebellion, inclusivity, and love to celebrate their bravery through this. Below you can read a short brand statement straight from our brand book:

The Rebyl Tribute Portfolio Hotel Nijmegen will become an ambitious and future-oriented hotel.

With our brand, we want to inspire people; rebellious thinking is the norm, and forward-thinking is the standard. The Rebyl strives to create a luxurious and inclusive experience; you can expect to experience delicious comfort, exciting flavors, and adventures.

We are excited and proud of this new hotel and can’t wait to share more with you!

Catch a glimpse of the press release