Lab TwentyTwo Barcelona
Last week three of us were in Barcelona to visit the building site of LabTwentyTwo, a Tribute Portfolio Hotel by Marriott, for which we are responsible branding-wise. In this stage of the branding process, we take care of the entire signing/wayfinding of the hotel. We design all the signs, from bathroom icons to the big logo on the outside of the building.
In Barcelona, we walked through the building and experimented with different measurements of signs to ensure pleasurable visual wayfinding. Of course, every building is different and has different needs; that’s why it is so important to actually be in the building while making a wayfinding plan.