Infographic Stichting SMAAK 2023
For Stichting SMAAK, we recently made this infographic containing the results of the “Creatieve Knuffel Voor Jou ” projects from 2020 and 2022. With this infographic, our results are clear at one glance.
"Not food for thought, but a feed for thought - infinity scroll style"
- Jim van Hekke, Designer On/Offline
Lab TwentyTwo Barcelona
Last week three of us were in Barcelona to visit the building site of LabTwentyTwo, a Tribute Portfolio Hotel by Marriott, for which we are responsible branding-wise. In this stage of the branding process, we take care of the entire signing/wayfinding of the hotel. We design all the signs, from bathroom icons to the big […]
Creatieve Knuffel voor Jou
As we have stated before, we find art very important here at Biezonder, and when this can go hand in hand with a good cause, we can’t imagine anything better. In recent weeks, we have been busy with the project “Een Creatieve Knuffel voor Jou” of the Smaak Foundation. Stichting Smaak combats loneliness among the elderly […]
Entree awards 2022
We celebrate good things! This week Hotel The Den, an Odyssey Hotel won the Entree Award for the best new hotel with 50+ rooms. The jury of the Entree Magazine Awards says: For nominations in this category, the jury uses various criteria to determine whether the hotel concept is well executed, both front and back, […]
Art at Biezonder
As we have stated before, we at Biezonder highly value art!We don’t only want to use art in our brand plans, but we also work closely with actual artists; three of the people at our office went to art school.With all that knowledge, we can ensure an authentic creative quality to our branding and just […]
Reading: Specialisation does not benefit creativity
Welcome to the Reading Club’s September edition. We started the Reading Club by Biezonder because we like to discuss articles relevant to our trade, and we strive to discuss at least one text each month. What we are reading: Specialisatiedrang komt creativiteit niet ten goede, integendeel. In which Maarten Bakker argues that creative specialists must leave their shelters […]
The Den ‘s Hertogenbosch
It is extraordinary to see a brand we created come to life, from the exterior signing to the stationary to the interior based on our brand. Such is the case for The Den ‘s-Hertogenbosch, a hotel and restaurant directly located next to the Paleisbrug. This bridge connects the picturesque, historic city center and the modern […]
Sneakpeak of The Rebyl Nijmegen
For this impressive 1920s building, we developed an integrated brand story incorporating all the historical elements, the former function of the building, and the location at the Vierdaagse Plein, on the edge of the center of Nijmegen, creating a unique story to bring the former girls’ school back to life. We honor all the fearless […]
This week we celebrate our 20th birthday!!!
Twenty years ago, our Biezonder journey started! We are so grateful and happy for all the brands and stories we got to make and look forward to telling stories and making brand power for the following 20 years. Building a brand is about creating a new competitive space. Or about finding the blue ocean. We […]
Backpacks to save our bees
Een honingbij met een ‘rugzakje’! Tegenwoordig sterven bijen langzaam uit, wat serieuze gevolgen heeft. Bijen zijn namelijk cruciaal voor de bestuiving en zorgen voor maar liefst een derde van de wereldwijde voedselvoorziening. Aangezien niemand precies weet waardoor het uitsterven komt, is er een project opgestart om dit probleem serieus aan te pakken: The Global Initiative […]
Throw back time…
Do you long for simpler times. When websites were mazes with flashing texts and funny looking cursors? “People assume that time is a strict progression of cause to effect, but actually from a non-linear, non-subjective viewpoint – it’s more like a big ball of wibbly wobbly… time-y wimey… stuff.” – The Tenth Doctor